Syncbak’s Jack Perry, Gray Television, Launch VUit, New Streaming Service For...
Broadcast tech entrepreneur Jack Perry, CEO of Syncbak, along with Gray Television and partner stations, is launching VUit, a new ad-supported streaming service banking on the appeal of local live...
View ArticleMovie, Travel Blitz Will Buoy National TV Ad Spend In 2021; Digital To Grab...
A major acceleration of Hollywood studio and travel advertising could inject up to 10% in incremental ad spending on national television in the second half of 2021, spending that won’t be present this...
View ArticleNBCUniversal Expands Digital And Streaming Opportunities For Local Advertisers
NBCUniversal is adding digital and streaming inventory for local advertisers through an expansion of NBC Spot On, a program it launched in February. The move will give local ad buyers access to premium...
View ArticleIAB Sets Virtual 2021 NewFronts For Week Of May 3; Podcast Upfront Right After
The virtual 2021 NewFronts are set for the week of May 3, 2021, according to the Interactive Advertising Bureau, the national trade association for the digital media and marketing industries. IAB also...
View ArticleTikTok – Not Just For Gen Z Anymore; Platform Pitches Advertisers With No...
TikTok, with over 100 million monthly active users in the U.S., insists no platform has that reach without “something for everyone” as it looked shake up perception that it’s a Gen Z phenomenon. In a...
View ArticleGoogle And YouTube Bulk Up Protection For Users Under 18, Responding To...
Google and its YouTube subsidiary are implementing steps to make their vast digital arenas safer for users under 18 years old. Google said it will now block ad targeting based on the age, gender or...
View ArticleReddit Says It Is Worth $10B, Files To Raise Another $700M
Citing progress on a number of fronts, Reddit announced this morning it plans to raise an additional $700 million, valuing the company at more than $10 billion. The late-stage Series F financing round...
View ArticleNielsen Combines Streaming Metrics Into Single Tool, Aiming To Head Off...
Nielsen is signaling its seriousness about making strides in the measurement of streaming, given the increasing popularity of that way of viewing. The dominant measurement firm said it is streamlining...
View ArticleFull NewFronts Schedule Revealed: Amazon, Meta, NBCUniversal Among Those...
The Interactive Advertising Bureau has released the full schedule for next month’s NewFronts as the showcases return to in-person mode for the first time since 2019. Amazon, Meta, Roku and NBCUniversal...
View ArticleTubi And Nielsen To Expand Scope Of Streaming Ratings For Fox-Owned Outlet
Fox Corp.’s free, ad-supported streaming service Tubi is working on an expansion of its current arrangement with Nielsen that will enlarge the scope of where its viewership is measured. By using...
View ArticleSnap Inc. Shares Slide Again After Uneven Q4 Results
Shares in Snap Inc., the parent of Snapchat beset by a confluence of adverse market forces, fell again in after-hours trading after its latest quarterly financial report. Revenue came in at $1.3...
View ArticleYouTube Ad Revenue Slides 8% In Q4 As Google And Corporate Parent Alphabet...
Punctuating the struggles of most sellers of digital advertising in the current climate, Google parent Alphabet reported an 8% drop in ad revenue at YouTube in the fourth quarter. Google’s struggles in...
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